02 Dec Your business wins when you communicate your value to your customers
Your business wins when you communicate your value to your customers
How important to you and your team is the value you provide to your customers?
How often do you discuss customer value in team meetings?
How good are you at sharing this value with your customers?
What I mean by this is how often do you communicate your value, the value of your team and your products and services to your customers?
Whether or not you give much thought to customer value, when you take customer value seriously you will not only get better at communicating what you currently do, but it will also make you work harder on delivering future value and communicating that too.
It’s really a win-win…
Your team benefit from an increased, improved focus, a better experience of working to deliver value to your customer and your customer have a better experience also of working with you and your team understanding how valuable you are to them.
In addition to this, communicating your value to your customers will increase their loyalty, build better relationships, give you the edge over your competition and lead to business growth and increased profits.
So, what do your customers really value?
What do your customers really want and how do you deliver it?
And when you have delivered it, how do you communicate this to your customers in a conversational and engaging way?
Click here to access our Business Bitesize library that includes our downloadable “Customer Value Counts” report and read how Morton Grodzins got it wrong, Malcolm Gladwell got it right, and how you can get it right for your business when you focus on building your value in the hearts and minds of your customers.