Make the time to invest in subscription model success for your business Making the time to invest in subscription-based businesses are everywhere now, and more are being created every day. Even the most unlikely businesses are taking advantage of the success of the subscription model. As a...
Sharing stories or facts about your business has always been a powerful marketing tool. During the Covid pandemic, the messaging and content that you’ve shared with customers have likely changed very swiftly. More businesses have moved from offline to online in an attempt to either satisfy...
Did the hard sell ever really work well? Selling involves ‘PUSHING’ for a decision and action. ‘PUSHING’ at a time when everything is in turmoil, as it is thanks to the COVID-19 situation, can easily come across as insensitive, clumsy or even disrespectful don’t you think? So, what...
Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers before they switch off from what you are saying. You need a great story – like the magic of the movies! Why would you...