30 Mar Business benefits when you lead with a clear purpose
Running your business with purpose, especially now, is challenging.
You and your team are working very hard just to survive these uncertain times, on making sure that your business remains profitable and has a future.
Does it go without saying that your business cannot exist without making money – but is the money solely the reason for its existence?
If the purpose of your business is just to make money, then you may need to rethink…
Think about these professions:
- Doctors – is their purpose to make money – no, it’s to heal people
- Teachers – is their purpose to make money – no, it’s to educate
- Mechanics – is their purpose to make money – no, it’s to repair or rebuild
Yes, they all make money, but it’s not the purpose of their professions, the purpose of their profession transcends making money.
So, think now in relation to your business, your profession, of you as the business leader and of your team?
And have you ever taken the time to work out what your business stands for?
What difference does your business make to everyone involved – your customers, your team, your suppliers, your investors?
A successful business is not just about delivering your products and services to your customers for a profit, it’s about having a deeper meaning that connects with your customers, your employees, your stakeholders and it’s about consistently leading your business with this deeper meaning in mind.