07 Jun PULL for effortless change in your business…
The mere mention of the word ‘change’ may cause some of your team to feel uneasy.
You probably feel that your team resist change, as it has a perceived fear or risk associated with it.
BUT – Everyone has something they want to change. In your business you might want to recruit additional people, open another branch, upgrade your computer software or start a new product line. To make any one of these changes means asking your team to make adjustments to the way they work in your business.
These will improve your business, so why do you have such a hard time initiating or following through with your desire for change?
Because change is hard…
If you push for it, people push back, they resist, they push back harder.
Dominic Cummings led the ‘Vote Leave’ organisation that resulted in the UK leaving the EU in June 2016. He knew that running a ‘PUSH’ campaign would alienate the voter.
Instead, he ran a ‘PULL’ campaign to win over the hearts and minds of the UK people.
Cumming wrote in his blog ‘we hate losing things, especially control’.
He knew remaining in the EU needed no explanation. The people of the UK had been living with the status quo for 46 years.
He had to change people’s minds, he had to persuade people against the status quo.
If you want to implement change in your business, you have to do the same.
Standing still in your business will lead to irrelevance and ruin, you have to change the minds of your team, without pushing them.
Dominic Cummings approach was unconventional – he bought a very British red bus.
On the bus, he showed everyone what the leave campaign believed was the cost of the status quo – £350 million, every week!
He made the cost of inaction obvious and made the cost of the adjustments emotionally powerful by suggesting this money that was currently going to the EU could be funding the NHS.
Rather than push people towards the change he gave people the choice of how the money could be spent instead.
He reduced the barriers and made the decision a simple one using the rallying cry:
‘Let’s take back control’
Cummings cleverly used a ‘PULL’ strategy to influence the choice of the people of the UK.
You can use the same strategy in your business to influence your team and make the changes you want.
Click here to download the “Make Change Easier” report and learn more about the ‘PULL’ strategy for change and how to pull your people towards the change you seek for the future success of your business.