31 May Implement change in your business from the most unlikely of exits…
Brexit – a change that everyone has an opinion.
It has divided families, businesses and governments. BUT on the 23rd June 2016 the UK did what most people thought they would never do, and voted to leave the EU.
Most polls suggested that the UK would remain in the EU. Bookmakers had betting odds at 80% probability of victory for the pro-EU camp.
So how did this happen?
How did any 80% likelihood of remaining turn into the UK leaving the EU?
Most referendums fail. Worldwide only about a third of them pass.
This is because most referendums are decided by people, and people are creatures of habit, we don’t really want to change.
So, referendums fail two thirds of the time, because you are asking millions of people to change, and that’s something that we don’t really like to do.
When it came to Brexit, the odds were stacked against the leave campaign.
They were asking a nation to change, to abandon 46 years of economic integration, agricultural subsidies and free trade.
Change that relied on the majority of the UK stepping away from the status quo to something entirely new and different.
Dominic Cummings led the ‘Vote Leave’ Campaign and he knew very well the science of change management.
He knew a ‘PUSH’ campaign would alienate the voters, so he ran a ‘PULL’ campaign… and the rest is history as they say…
Click here to download “Make Change Easier” report and learn more about Dominic Cummings mastered the science of a PULL campaign with unexpected results and how you can affect even the most difficult of changes in your business when you master the same PULL change methodology.