30 Jan Make your business a box office success by getting your marketing right
Consider your marketing offer.
In the busy environment of running a business, it’s invariably hard to get your customers attention, let alone keep it long enough for them to actively engage in what you are trying to tell them.
Your customers are bombarded with thousands of marketing messages every day through websites, TV, blogs, podcasts etc, most of which they ignore.
So how do you cut through the noise and stand out? How do you get them to pay attention to what you have to say?
And not only to pay attention but be invested in you, your business, your products and services?
Have you ever looked at your marketing offer as a story? We all love a great story…
That’s why in its first 3 days ‘Frozen 2’ the movie beat all cinema box office records, it achieved sales of £277 million in one weekend, more than any other Disney movie. And in 2018 people worldwide spent £32billion visiting the cinema – our love of stories can be further proved by the growth of Netflix and Amazon Prime.
But what does the current success of cinema and ‘Frozen 2’ have to do with getting your customers actively engaging in your marketing?
And how can you strengthen your marketing offer to increase your sales?