19 Oct Grow your business when you invest team time to improve your customer experience…
Invest team time to improve your customer experience and grow your business…
The experience your customers have of your business, products or services is down to you and your team. You can decide how every aspect of your business impacts your customer.
In this fast-moving, ever-changing world, achieving outstanding customer experience is a moving target – it’s too risky standing still, your business must adapt and grow with your customers’ ever-changing expectations or fail.
Your competition is improving and customer experience with other products or services is improving too.
Try and think of a product or service, in recent times, that hasn’t become more convenient…
Also, in today’s competitive world of constant improvement, it has also become a given over time that to invest in something becomes easier. Many businesses have done really well at just making things as effortless as possible for the customer, think about Amazon, Uber and Domino’s Pizza.
In fact, ordering a pizza is now so easy and on their app, you can see the whole process from order to cooking, to packing, to delivery!
So, to avoid the risk of becoming irrelevant, or being left behind by the competition, you need to follow the examples of the businesses above and work to invest in your customer experience.
Start by asking yourself this simple question:
“When did you and your team last review your customers’ experience of your business/service/products?”
Your next step is simple – TAKE ACTION to address this question by setting time aside with a few key members of your team to investigate the experience your customers have of your business, products or services. Make this time distraction-free, make it off-site and ideally set aside half a day.
This gives you the time to really drill down into the nitty-gritty of your customer experience.
Click here to access our Business Bitesize library that includes our downloadable “Winning Customer Experience” report and learn what to focus on with your team and how to build and improve your customer experience by getting clear on your customer groups and their value differences.