What are your working triggers? What can the success and application of Olympic gold medallist and world record holder Adam Peaty teach us about our working environment? Adam Peaty is a 100m breaststroke swimmer who has taken his event to unprecedented new heights. He is European, Commonwealth,...
Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers before they switch off from what you are saying. You need a great story – like the magic of the movies! Why would you...
What is your marketing story? What is a hero? In stories or in the movies the hero is the person with the most dramatic storyline, the person involved in most of the action, who must overcome the most obstacles to eventually come out at the other...
Consider your marketing offer. In the busy environment of running a business, it’s invariably hard to get your customers attention, let alone keep it long enough for them to actively engage in what you are trying to tell them. Your customers are bombarded with thousands of marketing...
The process of anchoring Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to. Pre-suasion – helping people become receptive to your message before they see or hear it. Pre-suading focuses on when to influence. Pre-suading is about attention...
Persuasion definition - the action or process of persuading someone or of being persuaded to do or believe something. As a business leader, manager and human being, you spend much of your time persuading other people to do something that you think is a great idea. In...
KPIs Why would any business owner only look back at their business’s previous results? What happens if you start measuring the actions your business takes to ensure a successful future for your business? Canary-like KPIs… Canaries ensured the survival of miners in the last century…if the canary stopped singing...
Key Measures for your business. If your business started making a loss it would provoke a reaction from you, wouldn’t it? You would immediately work on doing something to reverse this loss. Profit and loss are no doubt one of the key measures in your business? But why is...
We all want to be liked by our customers, we want to have a good relationship with them, it makes the interactions easier after all. Building a relationship with your customers, being nice and likeable, thinking ‘the-customer-is- always-right’, being generous with your time and working hard for them...
Whether you sell complex solutions or simple products and services, one thing is clear, buyers are more informed than ever before. With the information, they can gather online, including all the good, the bad and the ugly from social media, most buyers can determine who they want to...