29 Mar Build greater trust in your business when you use the 13 trust behaviours
Build greater trust in your business when you use the 13 trust behaviours.
Trust might be a common-sense thing to expect in business, but it is not common practice.
Distrust is costly and miserable, slowing down everything in your business. In his book, The Speed of Trust, Stephen M.R. Covey points to two sources of distrust:
Competence – relating to an individual’s results and capabilities
Character – relating to an individual’s intent and integrity
“…many organisational performance issues are actually ‘trust issues’ in disguise.” Stephen M.R. Covey
So how do you build trust in your business?
The challenge starts with you… it’s about YOU building trust – your credibility, reliability, intimacy and your orientation towards others – before starting to apply the trust equation’s language and framework to others.
“Self-trust is the first secret of success… the essence of heroism.” Ralph Waldo Emerson
YOU set the standard, YOU take the lead, and your team, your customers, your suppliers will follow.
And not only can trust be learned – but RESTORING trust is also possible…
Here is a great story told by Stephen M.R. Covey in The
Speed of Trust about how one business used the 13 trust behaviours with great results:
Deloitte, the large audit and accounting firm, lost a very large client. This client had lost all faith in Deloitte and in their ability to carry out a trustworthy audit service.
With no intention of working with Deloitte again, they put the business out to tender.
And yet it was Deloitte who won the client back because they applied 8 of the ‘13 trust behaviours’.
To do this, Deloitte play-acted the conversation they believed their client’s board of directors might have had about Deloitte’s previous behaviour and performance as auditors. In the Business Breakthrough report, check out the 8 behaviours (from the 13) which they used to restore their client’s trust and win back the business.
Click here to access our Business Bitesize library that includes our downloadable “Trust Builds Business Tools and Resources” report and discover that trust is a learnable skill that can be built and even restored (as Deloitte proved) and that investing time in developing trust will give you and your business a sustainable competitive advantage.