Growth Mindset. There are so many challenges facing business owners up and down the country at the moment and there are also many challenges...
Did the hard sell ever really work well? Selling involves ‘PUSHING’ for a decision and action. ‘PUSHING’ at a time when everything is in turmoil,...
Reputation. It’s often said that we see a person’s true colours in times of stress. The same is true of business. Covid-19 has created a worldwide...
The Institute of Chartered Accountants in England & Wales (ICAEW) has warned that many SME’s face a cash flow cliff edge in the...
Respectful and relevant marketing is key. In these sensitive times, it pays to apply high levels of care and attention about both what...
Running a business at the moment looks harder than it’s ever been You've got to repeatedly reach. There’s no doubting the challenges and the...
Job Security is in doubt like never before. According to a massive research study into team morale, being treated fairly matters more than anything...
Managing Difficult Conversations: We’re all experiencing heightened emotions and stresses because of the impact of COVID-19. Add these extra emotions into the difficult conversations that...
When faced with these challenging times, getting your team’s full buy-in to new ways of working together (remotely from home) with the use...
You might be using email marketing to let your customers know about your products and services, but are you actively driving them to...
10 do's and don't to handle difficult conversations. Like any difficult conversation, there are skills to handling it well, however, when you are in...
You, me, everybody would prefer not to follow a checklist, yet they keep us alive in many walks of life. Checklists can keep...
What are your working triggers? What can the success and application of Olympic gold medallist and world record holder Adam Peaty teach us about...
Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers...
What is your marketing story? What is a hero? In stories or in the movies the hero is the person with the most dramatic...
Consider your marketing offer. In the busy environment of running a business, it’s invariably hard to get your customers attention, let alone keep it...
Your customers, your children, your spouse, even you (we) all have limited attention. Professor Robert Cialdini – eminent social psychologist - states in his...
The process of anchoring Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want...