Your customers, your children, your spouse, even you (we) all have limited attention. Professor Robert Cialdini – eminent social psychologist - states in his...
Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to. Pre-suasion –...
Persuasion definition - the action or process of persuading someone or of being persuaded to do or believe something. As a business leader, manager...
Why would any business owner only look back at their business’s previous results? What happens if you start measuring the actions your business takes...
If your business started making a loss it would provoke a reaction from you, wouldn’t it? You would immediately work on doing something to...
We all want to be liked by our customers, we want to have a good relationship with them, it makes the interactions easier after...