When faced with these challenging times, getting your team’s full buy-in to new ways of working together (remotely from home) with the use of virtual team meetings and new ways of working with customers is essential. Remote working needs routine. Daily routines for all your...
You might be using email marketing to let your customers know about your products and services, but are you actively driving them to your website using smarter email marketing techniques? If the email you send is information only and has no further action required, the chances...
10 do's and don't to handle difficult conversations. Like any difficult conversation, there are skills to handling it well, however, when you are in the heat of the moment or feeling that you are being verbally attacked it is very hard to maintain the level of...
You, me, everybody would prefer not to follow a checklist, yet they keep us alive in many walks of life. Checklists can keep your business alive too and help it thrive. Set up and insist on the use of a checklist for the business critical tasks...
What are your working triggers? What can the success and application of Olympic gold medallist and world record holder Adam Peaty teach us about our working environment? Adam Peaty is a 100m breaststroke swimmer who has taken his event to unprecedented new heights. He is European, Commonwealth,...
Do you struggle with your marketing message? Is explaining what you do complicated? Remember you only have a few seconds to engage with your customers before they switch off from what you are saying. You need a great story – like the magic of the movies! Why would you...
What is your marketing story? What is a hero? In stories or in the movies the hero is the person with the most dramatic storyline, the person involved in most of the action, who must overcome the most obstacles to eventually come out at the other...
Consider your marketing offer. In the busy environment of running a business, it’s invariably hard to get your customers attention, let alone keep it long enough for them to actively engage in what you are trying to tell them. Your customers are bombarded with thousands of marketing...
Your customers, your children, your spouse, even you (we) all have limited attention. Professor Robert Cialdini – eminent social psychologist - states in his book ‘Pre-suasion – The revolutionary way to influence and persuade’: “…the human mind appears able to only hold one thing in conscious awareness...
The process of anchoring Persuasion – getting someone to say yes. It means getting someone to believe something or do something that you want them to. Pre-suasion – helping people become receptive to your message before they see or hear it. Pre-suading focuses on when to influence. Pre-suading is about attention...