12 Jan A checklist to help you communicate your value to your customers
A checklist to help you communicate your value to your customers
To get your customer to change and buy from you requires skill and knowledge, it requires you to have crystal clear clarity on your value to your customer and to be able to communicate your value in a conversational and engaging way.
This business breakthrough report will provide all the tools and skills you need to be able to communicate your value to your customer.
In getting your customer to change and choose your business over the competition you must tackle their status quo bias, remember as human beings most of us fear change, we like things to ‘stay as they are.’
To get your customer’s attention you need to focus your conversation on their unconsidered needs and challenges, challenges they haven’t thought about.
When you compare and contrast their status quo with the downside of doing nothing and the upside of change, your business will be seen as much more valuable.
Here are 4 pointers to get your conversation started:
- Share and ask about an unconsidered insight – use the 3Cs to position yourself as a genuinely empathetic partner, share other customer examples, numbers, trends, stories about a challenge your customer has yet to experience.
- Show how unsafe the status quo really is – ask your customers about the issues and consequences of doing nothing, considering the new insight and change being discussed.
- Contrast the unsafe current situation with the new safe situation – ask about the alternative view, based on positively dealing with the new change and how this will secure the future of your customer’s business.
- Prove it – share evidence that backs up making the new change, use customer stories, independent evidence or even the customers before and after own numbers to prove your claims.