14 Jun Sow the seeds of success in your business with 5 pull strategies for change…
For your business to survive and thrive, change is necessary, essential even. Standing still is a recipe for irrelevance and ruin.
But change in business is hard for a reason…
People tend to do what they have always done in their business. Your team will do what they have always done. They will live in a world of status quo because largely people’s lives, decisions and actions are ruled by behavioural habits especially when it comes to business.
Here is a great story from a Summer Camp, that proves that even the most entrenched behavioural attitudes and habits can be changed.
There is nothing remarkable about a bunch of teenagers spending 3 weeks together at a lakeside summer camp. Until you realise that they are a mix of Egyptian, Israeli and Palestinian teenagers specifically selected by their governments.
‘Seeds of Peace’ as the camp is known, is responsible for being the catalyst for attitude change between these opposing cultures.
The teenagers sleep in the same cabins, they eat in the same hall, they participate in physical activities and group discussions that let campers form their own opinions of their camp-mates regardless of their country of origin.
‘Seeds of Peace’ doesn’t push Palestinians to be friends with Israelis or list reasons why one should trust the other. The camp identifies the barriers preventing the teenagers getting the know their fellow campers and uses pull strategies to change their hearts and minds.
Now, some 6000 ‘Seeds of Peace’ graduates from the programme run regular, regional programmes in areas of conflict world-wide.
Understand and use the 5 pull strategies in your business and you can achieve the transformation of attitudes, beliefs and behaviours you seek in your business.