“Why Most Small Businesses Don’t Work and What to Do About It”. This is the sub-title of Michael Gerber’s book “The E Myth Revisited”. With more than two million copies sold worldwide, it has become the foundation for much of the advice to the owners of SME’s about successfully growing their business.
By successful, Michael Gerber discusses about the business continuing to operate successfully and consistently, whether the business owner\manager is there in the business or not. He also introduces what has become the world famous concept of the business owner “working on the business and not in the business”. By this Michael Gerber explains that the role of the business owner is not to “work in the business” doing what the business does i.e. designing in a graphic design business; cutting hair in a hairdressers; or project management and cost control in quantity surveying company, etc. but “working on the business”.